Post by account_disabled on Dec 27, 2023 4:25:25 GMT
AVictoria Plum Ltd t a VictoriaPlum.com v Victorian Plumbing Ltd Ors concerns the acquisition by Victorian Plumbing Ltd Victoria Plumbing of the keywords Victoria Plumb and Victoria Plumbing. VictoriaPlum.com holds several EU and UK trademark registrations for the brand VICTORIA PLUMB. Victoria Plum Ltd formerly Victoria Plumb Ltd VictoriaPlum.com sued Victorian Plumbing for trademark infringement. The court ruled that Victorians ads would not allow a sufficiently informed and attentive Internet user to verify whether the goods or services came from VictoriaPlum.
Com or a business connected to it . In these circumstances Country Email List Victorian Plumbing infringed Victoria Plums trademark by using it in Victoria Plumbings Google AdWords campaign . In the context of fair use the court stated that where two entities coexist for a long period of time that have identical or similar names confusion is inevitable. To some extent this confusion will have to be tolerated. However one of the entities must not take steps to exacerbate the level of confusion beyond what is unavoidable.
In the case of VictoriaPlum.com it was difficult for customers to be sure of the origin of the goods so the use of keywords was dishonest. What can brand owners do If infringement is suspected a trademark owner can file a complaint with Google and Google will undertake a limited investigation if a trademark used as a keyword in combination with text in an advertisement is confusing regarding the origin of the advertised goods andor services. If Google decides its confused it will prevent the ad from serving. of search engine providers. This will reveal hidden uses of the brand like keywords as in AdWords or metatags as well as other visible uses. Be careful not to make unwarranted threats of trademark infringement proceedings this can lead to legal action for the advertiser who may bring an action against the trademark owner. Consider legal.
Com or a business connected to it . In these circumstances Country Email List Victorian Plumbing infringed Victoria Plums trademark by using it in Victoria Plumbings Google AdWords campaign . In the context of fair use the court stated that where two entities coexist for a long period of time that have identical or similar names confusion is inevitable. To some extent this confusion will have to be tolerated. However one of the entities must not take steps to exacerbate the level of confusion beyond what is unavoidable.
In the case of VictoriaPlum.com it was difficult for customers to be sure of the origin of the goods so the use of keywords was dishonest. What can brand owners do If infringement is suspected a trademark owner can file a complaint with Google and Google will undertake a limited investigation if a trademark used as a keyword in combination with text in an advertisement is confusing regarding the origin of the advertised goods andor services. If Google decides its confused it will prevent the ad from serving. of search engine providers. This will reveal hidden uses of the brand like keywords as in AdWords or metatags as well as other visible uses. Be careful not to make unwarranted threats of trademark infringement proceedings this can lead to legal action for the advertiser who may bring an action against the trademark owner. Consider legal.